“Human Tide” is a hypnotic juxtaposition of light and film that creates a simple scene with vibrant action. Created by marketing agency SYZYGY, the short clip is inspired by Marcel DuChamp’s “3 Standard Stoppages”, a work of conceptual art that intended to question definitions such as “fixed” and “length”.
The film consists of moving sticks of light that paint an abstract motion along a beach in Kent. The walkers followed the edge of the tide, three times, capturing its shape over the course of a sunset.
But the effect does not stop there. Each participant, each holder of a light stick, was tracked via the GPS in his or her phone. The “digital tide” data was then used to create the soundtrack for the film. This data is available for download and use. Data as art?