Art for art’s sake? An amazing exhibition website design example.

This is one of the rare examples of an exhibition website that seem almost more art-worthy than its content… (I don’t mean to editorialize, just to point out that the design of the website is pretty amazing.)

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Zero showcases the 2015 exhibition at the Guggenheim museum in New York on modern art from the 50s and 60s. The works are accessed via a clock-like menu, with instant views on mouse-overs. You can view themes or individual pieces, with zoom and more information available.

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Whether you like that style of art or not, the web is worth taking a look at for the stunning design. Very clean, playful and luminous.

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